Lead UX Designer

at Mercado Libre

Oct 2022 - Present

Responsibilities

• Participation and contribution in defining team and department objectives, ensuring their implementation in the career plan for team members.
• Supporting the team in developing initiatives and defining KPIs.
• Providing technical insight for establishing strategic objectives within the department.
• Active involvement in hiring processes (reviewing technical challenges and evaluating candidates).
• Engaging in the development of entirely new products, evolution of legacy products, and product transfers to other teams.
• Designing and managing processes to maintain and enhance quality based on measurable metrics.

Head of UX

at Red Valley · United States

Mar 2021 - Present · 1 year 6 months

Responsibilities

• Installing, improving, and managing the UX process for each project.
• Presenting UX design concepts to stakeholders, explaining and advocating the design decisions.
• Setting a higher standard for the UX team, inspiring them to constantly improve the quality of their work.
• Assisting in technical decisions and strategic planning for projects.
• Recruiting new team members.
• Collaborating with other areas such as project managers, developers, graphic designers, multimedia designers, copywriters, and marketing specialists

Achievements

• I grew the UX team from scratch.
• I helped standardize and improve design processes.
• I mentored fellow designers and supported their career paths.
• I built a specialized UX research team.
• I encouraged and spread UX culture to the whole team.

Sr/Lead UX designer

at Energy Media · Medellín, Colombia

Feb 2019 - Feb 2021 · 2 years 1 month

Responsibilities

• Leading the UX design team.
• Adapting and performing the best UX practices.
• Establishing and promoting a healthy team culture to work hand-in-hand with cross-functional partners and design teams.
• Setting a higher standard for the UX team, inspiring them to constantly improve the quality of their work.
• Effectively communicating solutions, advocating for user-centered design.
• Recruiting new team members.

Achievements

• I grew the design team.
• I helped standardize and improve design processes.
• I helped raise the company’s prices by improving processes and reducing delivery times to launch better-quality products.
• I mentored junior UX/UI designers.

Founder

at Chezco digital agency · Medellín, Colombia

November 2018 - May 2020 · 1 year 7 months

Responsibilities

• Managing the business.
• Managing projects and clients throughout the whole process.
• Gathering requirements and defining project scopes.
• Team management and coordination.
• Recruiting new team members and negotiating with freelancers.

Achievements

• I established project management and client onboarding processes.
• I launched and sold my own B2B product to more than 30 clients.
• I sold and merged the company with a larger digital agency.

UX / UI Designer

Freelance · Worlwide

Dec 2016 - Nov 2018 · 2 years

Responsibilities

• Client acquisition.
• Managing projects and communicating with clients.
• Following the entire UX design process–from research, information architecture, interaction design, and prototyping to the design-to-development handoff.
• Business management.

Achievements

• I built an efficient workflow and standardized design processes, which allowed me to work more effectively and efficiently.
• I developed excellent communication skills by managing multiple projects for dozens of clients across a variety of industries.

Web designer

at Grandpa (startup) · Medellín, Colombia

Dec 2014 - Nov 2016 · 2 years

Responsibilities

• Managing the product user interface.
• Designing new features.
• Testing and validating.
• Visual design

Responsibilities

• I designed a super admin portal for our product, optimizing the time spent registering and managing users, and managing transactions and permissions.
• I improved several transactions, which allowed users to complete their tasks faster.

Education & certifications